Ok, so you’ve got an empty space on the floor of the most important international trade fair in your industry; a valuable location in one of the vast exhibition halls in Messe Düsseldorf (the Düsseldorf exhibition centre) or the Cologne Exhibition Centre which you have to transform into an attractive, compelling and dynamic branded sales environment in a few months’ time. How do you get the best out of your budget?
One way is to find an exhibition design and build company that understands your industry and also knows the exhibition halls. A contractor that can provide superior build quality, outstanding service, excellent credentials and a long list of testimonials from clients and suppliers. And designs your stand in the UK, but builds it in Germany!
Such a company will centre their approach on consultation; ensuring that they understand the needs of the client – from how to display and demonstrate products, how the sales team will use the stand, through the characteristics of the client’s marketplace to visitor segmentation and profile.
This modus operandi helps the stand designer discover the little bit of magic that makes the difference between a run-of-the mill stand and one which attracts the right visitors, retains their interest and entices them to return; in short a stand that makes a genuine contribution to the exhibitor’s sales effort.
Companies exhibiting at Messe Düsseldorf and Kölnmesse shows in the last six months which have benefited from adopting this formula include:
- Classic Showjumps at SPOGA
- Quingo – 5 wheel mobility scooters (AVC) at Rehacare 2011
- POSSUM at Rehacare 2011
- Towers Thompson at ANUGA
- ZT Safety Systems at A+A – and many more.
The design and construction partner they work with? Platform Europe.
