blog // news and opinion from the team
design exhibition stands to attract visitors
Differentiation is as important a factor in creating an impact with an exhibition stand as it is in developing and marketing a product line and the packaging around it. The value of the first visual impression of a stand in an exhibition hall cannot be overestimated and angles of approach, sightlines, ambient lighting, ceiling heights, ...
Get the Best Out of Your Budget
Ok, so you’ve got an empty space on the floor of the most important international trade fair in your industry; a valuable location in one of the vast exhibition halls in Messe Düsseldorf (the Düsseldorf exhibition centre) or the Cologne Exhibition Centre which you have to transform into an attractive, compelling and dynamic branded sales environment ...
Taxi!
After a relatively sedate Summer and early Autumn, the on-site production team at Platform Europe is looking forward to the challenges of the next two large international events in Düsseldorf: A+A and Medica. The only annoying aspect of being a participant at a really busy show can be the lack of taxis. Düsseldorf has a ...
Summer Holiday Season
With the summer holiday season truly in full swing, although you would not always know it to judge by the weather, traditionally it is a little more quiet on the trade show front. That is not to say that we are not busy or nothing is going on. If anything, we are beavering away preparing ...
First Impressions
Having returned from a number of truly international trade shows in Düsseldorf recently, I experienced first hand, again, how difficult it is for some companies to present themselves adequately and prominently at a large event where some companies spend more on an exhibition stand than some of us do on property. Firstly there is, of course, the location ...
Announcing Our New Website
Well you’ve got this far so you must have seen our new website! Launched today and designed to provide an introduction to our service capabilities and illustrate how we can help you make the most of your presence at any show in Düsseldorf or Cologne. We want Platform Europe to be the “go to” provider of creative ...
Recent Posts
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design exhibition stands to attract visitors
Differentiation is as important a factor in creating an impact with an...
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Get the Best Out of Your Budget
Ok, so you’ve got an empty space on the floor of the...
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